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July 28.2025
3 Minutes Read

Could AI Startups’ Adoption of the 996 Work Culture Backfire on Productivity?

Stressed professional experiencing 996 work culture in a dim office.

Is the 996 Work Culture a Recipe for Disaster?

In an alarming trend, several AI startups are adopting the infamous "996" work culture, a practice that demands employees to work from 9 a.m. to 9 p.m. six days a week. Popularized by Alibaba's founder Jack Ma, this grind has been characterized by many as "modern slavery." While these companies strive to keep pace with their Chinese competitors in the AI race, studies indicate that this approach may ultimately backfire, impacting both the health of employees and long-term productivity.

Short-Term Gains vs. Long-Term Consequences

Proponents of the 996 schedule argue that it can lead to short-term productivity boosts. However, research underscores a troubling reality: the greater the stress on workers, the lower the productivity over time. A 2021 study published in the Kansas Journal of Medicine revealed a significant inverse relationship between employee stress and productivity levels. As burnout sets in, creativity dwindles, and the enthusiasm required for innovation dissipates.

A Lesson from the 996 Backlash in China

It's not just the employees who are voicing concerns. The backlash against 996 has been so profound in China that even its judiciary system has intervened. Following several high-profile deaths attributed to overwork, including tragic incidents at Pinduoduo, the Chinese government began regulating extreme work environments. This unrest highlights a stark lesson: sacrificing worker well-being for productivity is a dangerous and unsustainable trade-off.

Adopting a More Sustainable Approach: The Four-Day Work Week

In stark contrast, a recent study involving 3,000 employees across 141 companies from the U.S., U.K., Australia, and Ireland suggests that a shorter workweek can enhance productivity without stress. The six-month trial of a four-day work week demonstrated significant increases in employee well-being, with 90% of participating companies opting to maintain this schedule. As such, a growing consensus within the tech community advocates for fewer hours rather than more as a sustainable business model.

The Shift in Mindset: From Quantity to Quality

As AI firms grapple with the pressures of competition, it is essential to foster a cultural shift from valuing hours logged to valuing output quality. Legislators like New York Assemblywoman Phara Souffrant Forrest are already championing initiatives to incentivize private companies to adopt four-day work weeks. Studies from various parts of the world have consistently illustrated that working smarter, not harder, results in similar, if not better, productivity without compromising employee health.

Common Misconceptions Around Work Habits

Despite evidence to the contrary, misconceptions about work habits linger. Some argue that long hours equal commitment and productivity. Yet, this toxic belief can be detrimental, leading to healthy employees leaving jobs and burnout becoming commonplace. It's about being intentional with time rather than blindly increasing hours—creating an environment where employees can thrive creatively and sustainably.

Conclusion: Reassessing Our Work Culture

The current trend of adopting the 996 work schedule among AI companies could be a path toward disaster. The push for longer hours may seem appealing, but the evidence strongly suggests that a more balanced approach will yield better results in the long run. Embracing shorter workweeks while enhancing work quality can foster a healthier workforce and drive true innovation. To stay competitive, AI startups must reconsider traditional work practices and prioritize employee well-being.

Innovation

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09.13.2025

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