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September 08.2025

2 Minutes Read

Exploring Strategies to Boost Tornillo Port of Entry Traffic

Tornillo port of entry border crossing with fencing and signage.

Boosting Tornillo's Traffic: A Strategic Necessity

El Paso County is embarking on an ambitious plan to enhance the use of the underused Tornillo-Guadalupe Port of Entry. Opened in 2016, this $133 million international bridge was projected to bring in about $20 million annually from tolls, but so far, it has fallen short of expectations. With only 21,000 truck crossings last year compared to nearly 700,000 at other regional ports, the need for action is clear.

Understanding the Barriers

Several factors contribute to the low traffic at the Tornillo port. One major concern is the incomplete infrastructure on the Mexican side, which has delayed meaningful access to potential commercial traffic. El Paso County is using a $1.4 million study to analyze these issues thoroughly.

Strategies for Improvement

The county is focusing on international marketing strategies to attract traffic from regions deeper in Mexico. “We're not only trying to divert traffic here regionally, but we're also generating an awareness campaign,” said Roberto Ransom, the director of economic development. This approach aims to showcase the advantages of using the Tornillo crossing as an alternative to more congested bridges.

Paving the Way for Future Trade

This study will not just identify what hinders traffic; it will also explore the types of goods that could transit through the port. By mapping origins, destinations, and fuel usage for various cargoes, the county hopes to provide tailored insights that could help fill market gaps.

Conclusion: A Call for Engagement

The outcome of this study could redefine trade routes in the region. With insights derived from thorough research, El Paso County can better position the Tornillo port to become a key player in cross-border commerce. As this initiative unfolds, staying informed about developments in the area’s economic relations is crucial.

El Paso News

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Exploring Strategies to Boost Tornillo Port of Entry Traffic

Boosting Tornillo's Traffic: A Strategic Necessity

Understanding the Barriers

Strategies for Improvement

Paving the Way for Future Trade

Conclusion: A Call for Engagement

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