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2 Minutes Read

Monster Jam Roars into El Paso: Economic Boost from Sun Bowl Spectacle

This past weekend, the UTEP Sun Bowl Stadium reverberated with the thunderous excitement of Monster Jam, drawing thousands of enthusiasts to witness high-octane stunts and races. Beyond the adrenaline-pumping action, events like Monster Jam play a pivotal role in invigorating El Paso's local economy.​utep.edu+1UTEP Special Events+1

Economic Impact of Major Events at the Sun Bowl

The Sun Bowl, since its inauguration in 1963, has been a cornerstone of El Paso's entertainment landscape, hosting over 8 million fans across various events. Recognizing the stadium's potential to attract premier events, the University of Texas at El Paso (UTEP) has proposed a $99 million renovation, dubbed the "Sun Bowl Uplift." This initiative aims to modernize the facility, making it more appealing to top-tier acts and large-scale events. ​elpasomatters.org+2utep.edu+2kfoxtv.com+2kfoxtv.com+2elpasomatters.org+2utep.edu+2

According to UTEP's projections, these enhancements could lead to the addition of eight major events annually, each drawing crowds of 25,000 or more. Over a 30-year span, this influx is anticipated to generate approximately $2.06 billion in economic impact, contribute $82 million in tax revenue for El Paso County, and create around 605 new jobs. ​kfoxtv.com+2elpasomatters.org+2utep.edu+2

Monster Jam's Contribution to El Paso's Economy

While specific attendance figures for this weekend's Monster Jam at the Sun Bowl are pending, the event's history suggests a significant turnout. Such large gatherings translate to increased spending in various sectors:​

  • Hospitality: Hotels accommodate out-of-town attendees, leading to higher occupancy rates.​

  • Dining: Local restaurants and eateries experience a surge in patrons seeking meals before and after events.​

  • Retail: Merchants benefit from fans purchasing memorabilia and other goods.​

  • Transportation: Increased demand for services like taxis, rideshares, and public transit.​

Community Engagement and Future Prospects

Events like Monster Jam not only boost the economy but also foster community pride and cohesion. They position El Paso as a vibrant hub for entertainment, encouraging repeat visits and positive word-of-mouth promotion.​

With the proposed Sun Bowl renovations on the horizon, El Paso stands poised to attract even more high-caliber events. These developments promise sustained economic growth and an enriched cultural scene for the city.​elpasomatters.org+1utep.edu+1

For more information on upcoming events at the Sun Bowl Stadium, visit UTEP Special Events.

Sources:

  • UTEP Special Events Calendar

  • UTEP Sun Bowl Uplift Proposal

  • Monster Jam Event Details

Sources

Realistic UTEP logo from El Paso with blurred background, magazine quality image.
Texas News El Paso News

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10.05.2025

Upcoming El Paso County Election: Insights on VATRE and State Propositions

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10.04.2025

El Paso's Education System: Celebrating Success but Facing Job Market Challenges

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10.04.2025

Why Texas's Manufacturing Week is Essential for Business Owners

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