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By Emily Carter, Senior Reporter, Texas Business Now
It started with a small auto glass company in El Paso, Texas. They were a startup in a highly competitive industry, fighting against well-established giants in the Southwest market.
That’s when Bob Theriot stepped in.
Armed with nothing but a relentless drive, a deep understanding of people, and an instinct for community marketing, Bob didn’t just create a marketing strategy—he built relationships. He personally connected with dealerships, insurance agents, and fleet managers, forming partnerships that would fuel the company’s explosive growth.
Within a few years, the startup didn’t just survive—it dominated. The company overtook its competitors and became the leading auto glass provider in the Southwest.
That experience became the foundation of Bob’s marketing philosophy—one built on relationships, strategic outreach, and the power of community-based marketing.
“I learned early on that people don’t do business with companies—they do business with people,” Bob says. “If you want to grow, you have to show up, shake hands, and build trust. That’s how I help businesses win.”
Today, Bob applies those same principles as a Fractional CMO, helping businesses navigate chaos and find clarity. His impact stretches across industries—wholesale, retail, e-commerce, and even the home-building and construction industry, where he’s helped companies generate more leads and close more deals.
But Bob isn’t just a marketing strategist. He’s a best-selling author, podcast host, and the creator of a leadership tool that’s revolutionizing how teams communicate.
How Bob Helps Businesses Win
As a Fractional CMO, Bob specializes in stepping into companies that need marketing and sales leadership but aren’t ready to commit to a full-time executive.
“Many businesses know they need better marketing, but they don’t know where to start,” Bob explains. “They throw money at ads, social media, and SEO, hoping something sticks—but without a clear strategy, it’s just wasted dollars.”
Bob’s approach is different. He focuses on three critical areas:
Aligning Sales and Marketing – “Marketing isn’t just about generating leads; it’s about generating the right leads,” Bob says. His first step in any company is making sure the sales and marketing teams are working toward the same goals.
Data-Driven Decision Making – “You can’t improve what you don’t measure,” he insists. Bob sets up systems that track marketing ROI, lead quality, and conversion rates, so businesses know exactly what’s working.
Customer Retention and Brand Growth – “Too many businesses focus on acquiring new customers and forget about keeping the ones they have,” he points out. Bob helps companies build loyalty programs, email marketing funnels, and customer experience strategies that turn first-time buyers into lifelong fans.
A Best-Selling Author and Podcast Host
Bob isn’t just an expert in marketing—he’s written the playbook on it.
His Amazon best-selling book, 7 Figures – How to Generate $1 Million in Your Local Business in the Next 12 Months, has helped countless entrepreneurs build predictable, scalable revenue streams. His second book, Pounding the Pavement – Tools, Techniques, and Inspiration for Succeeding in Sales, is a must-read for sales professionals looking to master the art of prospecting and closing deals.
And if that wasn’t enough, Bob also hosts The Local Marketing Podcast, where he shares real-world strategies for helping businesses attract more customers, increase revenue, and outshine their competitors.
“I created the podcast because I wanted to give business owners practical, no-BS marketing advice they can actually use,” Bob says. “Too many people overcomplicate marketing. I break it down into strategies that anyone can implement, no matter their budget.”
A Game-Changer for Leadership: Spark Leadership App
While Bob has spent decades helping businesses grow their sales and marketing, he knows that true success starts with great leadership. That’s why he created Spark Leadership, a mobile app designed to help leaders facilitate better meetings, drive engagement, and build stronger teams.
The app, available now on the Apple Store, contains over 180 icebreaker cards that business leaders, managers, and team facilitators can use to spark meaningful conversations.
“I’ve been in too many meetings where people are disengaged, teams aren’t aligned, and nothing gets accomplished,” Bob says. “The Spark Leadership app is designed to fix that. Great meetings lead to great results. Whether you’re leading a small team or a Fortune 500 company, having the right conversations can make all the difference.”
The app helps leaders:
Break the ice and get teams engaged
Encourage creative thinking and collaboration
Strengthen company culture through open dialogue
“Every great business is built on great communication,” Bob adds. “Spark Leadership gives leaders the tools to make that happen.”
What Businesses Need to Focus on in 2025
So, what should businesses be prioritizing this year and next? Bob sees three major trends that companies must focus on:
AI and Automation – “AI isn’t replacing marketers; it’s making them more effective,” Bob explains. Businesses that leverage AI for customer insights, content creation, and automation will have a huge advantage.
Community and Brand Trust – “Customers don’t just buy products anymore; they buy from brands they trust,” he says. Companies need to focus on authenticity, transparency, and real engagement with their audience.
Smarter Marketing Investments – “Ad costs are rising, and businesses need to be more strategic,” Bob warns. Instead of just throwing money at ads, companies should be focusing on conversion rate optimization and customer retention.
Why Businesses Need Bob Theriot
At the end of the day, Bob isn’t just a marketer. He’s a strategist, a mentor, and a leader who deeply cares about the companies he works with.
His Fractional CMO services have helped businesses turn six-figure marketing budgets into seven-figure profits. But more than that, he’s helped business owners reclaim their time, reduce stress, and build companies they’re truly proud of.
And now, with Spark Leadership available on the Apple Store, anyone can get access to his insights—whether they run a small startup or a billion-dollar enterprise.
Final Thoughts
If your business is struggling to get traction, Bob Theriot is the person to call. He doesn’t just offer marketing solutions—he helps companies completely transform the way they grow.
And if you’re a business leader looking for a simple, effective way to run better meetings and build stronger teams, download Spark Leadership today.
Because at the end of the day, business isn’t just about profits. It’s about people, purpose, and the legacy you leave behind.
Connect with Bob Theriot
📩 Email: Bob@BobTheriot.com
🌐 Website: BobTheriot.com
📱 Download Spark Leadership:https://apps.apple.com/us/app/spark-leadership/id6741440690
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